Integrations
Google Analytics
See the visits and key events that AI answers send to your site.
Connect a Google Analytics 4 property to a brand and Gensiv imports the sessions, key events and revenue that come from AI assistants. You see them on the AI traffic page next to your AI visibility, and you can read them through the API and the MCP server.
AI referral traffic is included on every plan.
Connect a property
Open the brand, then Brand settings → Integrations → Google Analytics. There are two ways to connect. Both are read-only.
- Click Connect Google Analytics and sign in with a Google account that can see the property.
- Allow Gensiv to see your Google Analytics data.
- Back in Gensiv, choose the GA4 property and click Save and import 90 days.
One Google account can be used for every brand in the workspace. Pick a different property per brand.
Gensiv imports the last 90 days straight away, then refreshes the last three days every morning, because GA4 keeps adjusting recent days for up to 48 hours. Click Import now to refresh sooner (once every 15 minutes).
Options
| Option | Use it when |
|---|---|
| Hostname | The property tracks more than one site. Only visits to this hostname are counted, for example www.example.com. |
| Key event | You only care about one conversion, for example purchase or sign_up. Leave it empty to count every key event. |
Changing the property or an option re-imports the 90 days.
What counts as AI traffic
A session counts when its GA4 session source is one of these:
| Shown as | Session sources |
|---|---|
| ChatGPT | chatgpt.com, chat.openai.com |
| Perplexity | perplexity.ai, www.perplexity.ai |
| Gemini | gemini.google.com, bard.google.com |
| Claude | claude.ai |
| Copilot | copilot.microsoft.com, edgeservices.bing.com |
| Other AI | chat.deepseek.com, deepseek.com, meta.ai, grok.com, you.com, chat.mistral.ai, phind.com |
For each day and source Gensiv stores sessions, engaged sessions, new users, key events and total revenue, the site's total sessions, and the top 200 AI landing pages. A landing page is marked Cited by AI when an AI engine cited that page in answers to your tracked prompts in the last 90 days.
Days follow the property's time zone.
Limits
- Google AI Overviews and AI Mode clicks reach your site as ordinary Google search traffic, so they can't be separated in GA4.
- Visits with no referrer. Some AI apps open links without a referrer, and GA4 records those visits as direct traffic. The numbers are a floor, not the full total.
- Only GA4 properties are supported. Universal Analytics is not.
Read it from the API
curl "https://api.gensiv.com/v1/brands/$BRAND_ID/traffic?from=2026-09-01&to=2026-09-30" \
-H "Authorization: Bearer $GENSIV_API_KEY"See Get AI referral traffic. In the MCP server the same data is the get_ai_traffic tool. From the AI traffic page you can also export Daily AI traffic and AI landing pages as CSV.
Disconnect
In Brand settings → Integrations, click Disconnect. Gensiv stops importing and, if no other brand uses the same Google account, revokes its access. Imported history is kept unless you tick Also delete the imported traffic history.