What is Answer engine optimization (AEO)?

Also called AEO.

Answer engine optimization (AEO) is the practice of structuring content so a search or answer engine can use it directly as the answer to a question, rather than as a link the user has to click.

AEO predates the current generation of AI assistants: it grew out of optimising for featured snippets and voice results. The terms AEO and GEO are now used almost interchangeably, though AEO leans more towards content structure and GEO more towards how generative models represent a brand.

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