Glossary
What is Search engine optimization (SEO)?
Also called SEO.
Search engine optimization is the practice of improving a page's position in a search engine's ranked results, so more people click through to the site.
SEO and GEO overlap but optimise for different outcomes: a rank in a list of links versus representation inside a generated answer. Much SEO groundwork, particularly crawlability and authority, still helps GEO.
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