Glossary
What is Share of voice (AI)?
Also called SoV.
Share of voice in AI search is the proportion of tracked answers a brand appeared in, relative to every other brand that appeared in those answers. It converts an absolute visibility number into a competitive position.
Share of voice answers the question a visibility rate cannot: is 30% good? If the category leader holds 70% you have a problem; if the field is fragmented at 10% each, 30% is dominance.
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