What is AI visibility?
AI visibility is how often and how prominently a brand appears in answers generated by AI assistants for the questions its buyers ask. It is usually expressed as a rate: the share of tracked answers that named the brand.
A visibility rate is only meaningful alongside its method. The number depends heavily on which questions were asked, which engines were queried, whether sessions were personalised, and how many runs were averaged. Two tools can report very different visibility for the same brand without either being wrong.
Gensiv reports visibility as the share of successful runs that named the brand, measured in neutral logged-out sessions and held steady across the natural run-to-run variance in AI answers.
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